Psychographic audience segmentation is a marketing practice that involves dividing consumers into groups based on their psychographic attributes, such as lifestyle, values, personality traits and interests. By understanding psychographic audiences better, marketers can create more targeted campaigns that are more likely to resonate with each segment, leading to improved marketing results. Additionally, psychographic segmentation can help marketers understand how customers interact with a brand or product, and make better decisions about product features, pricing and distribution channels.